After half year's preparation and production, the teaser of original animated feature film Polar Adventure was completed in early July. It is the second theatrical version of TV cartoon Euri Yak, and it is the fourth original animated feature film by Ori Animation. It tells Euri Yak and Luke's adventure. They come to their friend Buffet's home town—the South Pole, but are suddenly attacked by human beings. Meanwhile Buffet's family members expel him… When the three are looking for the truth, Euri find the secret of human base. What challenge is waiting for them in the South Pole? All the results are in the film. 3D animation film technique is applied in the production of Polar Adventure. There is a real 3D South Pole ice and snow world in the movie, which is also a spot light of the movie. In the domestic cartoon colloquia on domestic cartoon films, teaser of Polar Adventure won praise from Ori's counterparts. They express their satisfaction towards the pilot that both its creation and quality are of the top class. It will be one of the representative projects of Ori Animation in Mipcom to lay a foundation for its overseas distribution. At the end of the conference, Mr. Qian Feng – President of Ori made a key speech on the title of Carrying Forward a development road with Ori characteristics, which was in retrospect of Ori's development in the past seven years and present situation, and he summarized and anticipated Ori's progression and future. It is known that Polar Adventure has been into post-production, and it is expected to be shown in theaters in 2015. At that time kids will start an exciting adventure with Euri Yak and his friends. Just join them in the fantasy!

On the afternoon of July 20th, the half-year working conference of Ori Animation was held in the theater successfully. All the staff attended the conference. The conference was held by vice president Zhao Yun and contained three parts, half-year reports of each departments, theme speeches on optimizing self-cultivation & building self-Image and general manager's half-year speech. In the first half of 2013, Ori Animation has made achievements in every aspect. As to production, excellent animation projects are carried out smoothly. 3D TV cartoon Buffet, Rabbit Lange and Wolf Tuge-Another Trial on Searching for Arcadia, 2D TV cartoon Happy Pet Store have been at the animation and post-production stage. The pilot of 3D cartoon film Pole Adventure was finished at the end of June. Besides the original projects have received powerful prizes, Fantastic Vacation on Douya Farm received third prize of Excellent National Original Animation of 2012, and second prize of Jiangsu TV Art Prize- Animation Projects of 2013 to 2013. In the distribution, traditional distribution and new media distribution have been carried out at the same time, and Ori has reached cooperative agreements with several platforms. As to mention, Ori's first children's picture books, Happy Pet Store, are published in early May, and a wave of enthusiasm for the pets has swept over book stores nationwide. Besides. International Culture Communication Center of Ori Animation has formally set up in the first half of 2013, which means the overseas development strategy of Ori Animation has been at the full practice stage. The foundation of this department will also assist Ori Animation to carry out overseas market career and broaden international cooperation. As to adjust to the transformation and upgrade of Ori Animation, form June, Ori started a serial campaign themed at optimizing self-cultivation and building self-image. Xie Ahui and Pan Hao, who did a good job in this campaign made speeches on behalf of other staff at the half-year working conference, which set an effective example for the campaign. At the end of the conference, general manager Qian Feng made a key speech on the title of Carrying Forward a development road with Ori characteristics, which was in retrospect of Ori's development in the past seven years and present situation, and he summarized and anticipated Ori's progression and future. Mr. Qian pointed out that we shall be Oriers of ambition, striving, cooperation and persistence. What we produce shall reflect Ori's feature, and meanwhile the development of the animation industry shall pay attention to sustainability. We have to cultivate and broaden suited way in the exploration and development of animation industry. Mr. Qian's speech encouraged all the staff and cheered them up, and at the same time Oriers know their own responsibility in a deeper way. The holding of this half-year working conference is instructive to the second half of 2013. All the staff shall study the conference spirits in a deeper way and put the spirits into practice. With the guidance of the spirit, staff will devote themselves to the future of Ori Animation and enjoy animation and working in Ori Animation.

Scene cartoon Buffet, Ori's key animation of 2013 has been in the post-production stage, which will be formally distributed in this September. In order to make preparation for the distribution of Buffet, and have a better idea of market need and audience's feedback, Ori Animation held two pilot-preview campaigns to test market feedback by inviting pupils around third grade to watch. The first preview campaign invites some teachers and third-grade students from Weiting Experimentary Primary School. Audience burst into laughter when seeing Buffet, Luke and Douding making tricks. The atmosphere was full of happiness. After the preview, little audience expressed their approval and anticipation towards the characters and broadcasting. As to broaden the audience and have a deeper idea of the feedback, staff from Ori Animation took the pilots to Hanlin Elementary School and carried out the second preview. Over 200 students from third, fourth and fifth grade joined in the preview campaign. The campaign won warm feedback. In the interactive activities after the watch, pupils were eager to express their feelings and thinking towards the content. As to the feedback, audience at the age of 9-12 has the warmest feedback and is easy to be engrossed by the humorous stories. Meanwhile the exaggerating postures and fashion dialogue greatly draw audience's attention and anticipation. As to the serial shorts appeared at the end of each episode—the world's festivals, pupils are eager to guess and strive to join in. Buffet achieved well feedback from audience, which laid foundation for its distribution. It is believed that its future distribution will be smooth and lead to high watching ratio. Let's have a happy school time with Buffet this semester.

On the afternoon of July 5th, National Cartoon Films Colloquium was held in Beijing. On the colloquium, executive director of Chinese Film Producer Association, Ming Zhenjiang declared the name of its first members and handed out certificates. This time there were 14 new members, and Ori Animation was the only one from Jiangsu that joined the association. Representative from Ori received the certificate. Chinese Film Producer Association was founded in May 1989 and joined in International Producer Association in 1993. In 2006 it was recommended the vice chairman institution of International Film Producer Association with a successive session of two. Now it owns 138 group members. It is the tie and bridge that links both Chinese government and National Film Producer Group, and provides a platform for Chinese film producers to get close to film market and the public. It is the service carrier and transaction platform for domestic films to enter into market. This time as the first enterprise member, Ori has made significant achievement on cartoon films which has won approval from the authority. After being a member, Ori will carry out more external communication to promote Chinese films with the help of the platform offered by the association. Meanwhile Ori will have a better idea of its responsibility and explore new fields for domestic cartoon films. It is Ori's pleasure to join in the association and at the same time it helps Ori to have a clear idea of its development and undertake its responsibility to domestic cartoon films.

The first series of family picture books, Happy Pet Store was published in late April and in one month they drew warm attention from the market. By now the total sales volume has exceeded one third of the printed ones. The publication led a pet fever in the book stores nationwide. Happy Pet Store is targeted at kids of 6-12 and their parents. According to the marker feedback, most buyers were young parents. Their choice greatly promoted the increase of the sales volume. Many buyers said the reason why they chose to buy laid in the nice drawing design and exact capture of psychology between mothers and daughters. Meanwhile the funny and humorous fairy tales became the prior factor, too. They expressed they had deep thinking towards the communication between parents and kids. They said they need to stay with kids more to get closer with each other. Some parents said they would read with kids to feel the warmth brought out by the pet store. It is known that the whole series contains 10 volumes and all are produced by Ori Animation. They are published by Northern Women and Children Press from Jilin Publication Group. Meanwhile 2-D TV cartoon Happy Pet Store is under busy production, and it has been listed in the Best Pitch and catch Prize by China Animation Association. By the end of this year it will be shown on TV screen. Many readers have paid deep interest in the series and look forward to get in closer touch with the pets.