The first series of family picture books, Happy Pet Store was published in late April and in one month they drew warm attention from the market. By now the total sales volume has exceeded one third of the printed ones. The publication led a pet fever in the book stores nationwide.

Happy Pet Store is targeted at kids of 6-12 and their parents. According to the marker feedback, most buyers were young parents. Their choice greatly promoted the increase of the sales volume.

Many buyers said the reason why they chose to buy laid in the nice drawing design and exact capture of psychology between mothers and daughters. Meanwhile the funny and humorous fairy tales became the prior factor, too. They expressed they had deep thinking towards the communication between parents and kids. They said they need to stay with kids more to get closer with each other. Some parents said they would read with kids to feel the warmth brought out by the pet store.

It is known that the whole series contains 10 volumes and all are produced by Ori Animation. They are published by Northern Women and Children Press from Jilin Publication Group. Meanwhile 2-D TV cartoon Happy Pet Store is under busy production, and it has been listed in the Best Pitch and catch Prize by China Animation Association. By the end of this year it will be shown on TV screen. Many readers have paid deep interest in the series and look forward to get in closer touch with the pets.