Happy Pet Store, a set of picture books which is targeted at both parents and kids is to be published in this May. It is designed by Ori Animation and will be published by North China Women & Children Publishing House from Jilin Press Group. And the books will be sold at Xinhua Book Store nationwide, online bookstores and some private-owned book stores. This set of picture books is adapted from Ori's 2-D TV cartoon Happy Pet Store, and books will be presented before the cartoon version shown on TV. The first set includes ten fascicles, whose contents are chosen from dramatic stories in the TV cartoon. The books show a different pet store in the form of picture books. Happy Pet Store is quite suited for parents and kids to read together. Sleepy and naughty koala Dalton, simple-minded but kind penguin Buffet, active and curious Dutch bunny Luke, changeable chipmunk Darleen, elegant and tender Siam cat Qiqi and lonely dwarf bunny Leman live together in the happy pet store. Although once in a while there will be disputes, they still are best friends. The pets exist in the bedtime stories told by fairy-tale writer Laurie to her daughter. At present Ori Animation has achieved strategic cooperation intention with North China Women & Children Publishing House from Jilin Press Group. As a key part in industrial management of Ori Animation, Ori Animation will publish more sets of picture books and promote excellent Chinese children's books to foreign countries.

On the morning of March 28th, Secretary Gao Changli, together with other officers from the Propaganda Management Office of State Administration of Press，Publication，Radio, Film and Television inspected Ori Animation and conducted inspection on creation of excellent animation projects. Accompanied by general manager Qian Feng, Secretary Gao Changli and others visited Odri Animation Pavilion, the Promotion Platform of SIP Animation Creation Service and production center of Ori Animation. During their visit, officers had direct and further understanding towards the future development of Ori, and they had a better understanding about the procedures of animation production. They confirmed the achievements Ori had made on animation production and industrial management, and meanwhile they gave out lots of precious advice and suggestion. In the afternoon, Secretary Gao Changli communicated and discussed with executives of animation enterprises of Suzhou. Their discussion centered around improving animation quality, producing excellent animation, exporting animation, construction of animation production bases and animation talents training.

Announcement of Suzhou Municipal Government on Naming the First Batch of Cultural Industry Demonstration Base of Suzhou （Suzhou Government (2011) No. 168） Government at prefecture and city levels, Suzhou Industrial Park, Suzhou New District Government, Members of Suzhou Cultural Industrial Development Leading Group: Recently, Suzhou has carefully implemented and carried out national and provincial measures on facilitating the development of cultural industry. Now Suzhou is a leading one in the growth value in cultural industry in Jiangsu Province, and at the same time, many scaled cultural enterprises and projects have emerged. In order to set examples, and encourage the leading ones, according to the management measures on naming Suzhou's cultural industry demonstration base (Suzhou Government 2011 No. 89), Suzhou Municipal Government decided to name Zhangjiagang Software (Animation) Industry Park and other 28 cultural projects as the first batch of Suzhou's Cultural Industry Demonstration Base. The naming was done after application of relevant enterprises, recommendation of local governments, experts' evaluation, public announcement and the final decision of Suzhou Cultural Industrial Development Leading Group. It is hoped that the named enterprises and projects can make more progress and achieve further development, thus to give full play to its leading position and set examples for other cultural enterprises. And it is hoped that those awarded enterprises and projects can make bigger contribution for the economic upgrading and the building of "three regions and three cities", and realize improvement in the total strength and competitiveness of Suzhou's cultural industry. Enclosed with the names of the first batch of Cultural Industry Demonstration Base of Suzhou. 2011 August 25 Enclosure Names of the first batch of Cultural Industry Demonstration Base of Suzhou 1. Demonstration Bases in SIP (24) Zhangjiagang City (1) Zhangjiagang Software (Animation) Industry Park Changshu City (3) Shajiabang Jiangnan Water Village Film & TV Industry Park Changshu National College Scientific Park Yu Hill & Shang Lake Jiangnan Cultural Museum Taicang City (2) Jiangsu ( Taicang) Loft Creative Industry Park Taicang Scientific and Cultural Industry Park Kunshan City (2) Kunshan Cultural Creative Industry Park Kunshan Software Park Animation & Digital Industry Base Wujiang City (1) Tongli Film & TV Base Wuzhong District (2) Xukou national Calligraphy & Painting Arts Demonstration Base Jinfeng Road Innovation & Creative Street & district Xiangchen District (1) Suzhou Yangcheng Lake Digital Cultural Creative Industry Park Pingjiang District (2) Suzhou Wedding Celebration Cultural Creative Industry Park Suzhou Rongchuang Creative Industry park Canglang District (2) Suzhou Canglang Cultural Creative Street & District Jiangnan Cultural Creative Design Industry Park Jinchang District (1) Suzhou Shantang Historic Cultural Street & District SIP (4) Suzhou National Animation Industry Base Suzhou Cultural & Arts Centre Suzhou Ori Animation Industry Park Suzhou Animation Talents Training Base Suzhou New District (3) Zhenhu Suzhou Embroidery Cultural Industry Group Suzhou Baijiang Street Handicraft & Arts Industry Base Suzhou Amusement Park 2. Top Enterprises Demonstration Base (4) Zhangjiagang City (1) Hongye Media Equipment Production Base Kunshan City (1) Jiangsu Caihua Package Group Cultural Industry Creative Base Wuzhong District (1) Suzhou Baocheng Cultural Products Export Base Suzhou New District (1) Suzhou Chuangjie Media & Display Creative Centre

On August 1st, the SARFT announced the recommendation list of excellent domestic cartoons of 2011. 2D animated TV series BUBBLE FISH, produced by Ori Animation from Suzhou National Animation Industry Base, appeared in the list. BUBBLE FISH was a fantastic cartoon full of children's fun. The stories are humorous and witty. By describing interesting chores happened in Qingshui Town and the lives of its local residents, the whole series tell stories about optimism and the belief that never to give up. According to the relevant staff who is in charge of this project, BUBBLE FISH will apply the structure of series episodes. That is to say, the whole project will be formed by ten series. At present, the first series, altogether 52 episodes (every episode is 15-minute long) had already been completed. What's more, the first series will be shown on CCTV children's channel, JSTV Cartoon Channel, Kaku Channel and so on.

In the afternoon of March 24th, the conference of leapfrog development in service industry of Suzhou was hosted by Suzhou's Municipal Party Committee and government. The conference was hosted by the vice secretary of Suzhou's Municipal Party Committee and mayor Li Yan. The secretary of Municipal Party Committee of Jiangsu Province and the secretary of Suzhou's Municipal Party Committee Hongkun Jiang, together with the main leader of Suzhou's government Fulong Cao and Minglong Ma attended the conference. The leaders reached an agreement in which in the future Suzhou will adhere to the principle of innovation so as to accelerate the new leapfrog development of service industry. As the only national animation enterprise, Ori Animation has made important contributions in the areas of animation research, animation tourism, animation e-commerce platform and so on. Therefore, it was awarded the title of Leading Service Enterprise of Suzhou at the conference. Besides, Ori is the first local animation enterprise that receives this honor. After the conference, President of Ori Animation, Feng Qian expressed his happiness. He said that this great honor would encourage him to optimize and manage a better service company and improve its image and brand impact. As a leading private animation company, Ori Animation always makes development and exploration of animation industrialization as its main business focus, and it pays close attention to the enrichment of animation industry chain as well. In the year of 2010, Ori began its development of industrialization. At that time the president of Ori, Feng Qian had introduced projects such as animation tourism, animation performance and animation e-commerce platform bravely which was still a vacuum for many other domestic firms. With the hard efforts of Ori's staff, Oudirui Animation Pavilion was set up at the end of May in 2010 which fulfilled a harvest in the animation tourism market. It is the first place that integrates scientific knowledge, animation works, animation images, production experience with derivative products, with which a new development focus is created. By the end of November 2010, the digital entertainment centre was founded. The centre was set up to form China's first animation e-commerce platform whose business scope coves a range of areas such as animation copyrights sales, sales of animation derivatives, games, video-on-demand, animation resources download and so on. As the first domestic third-party platform, it will not only display, sell animation derivatives of domestic animation companies, but promote their animation works, relevant games and commodities so as to offer a breakthrough to the traditional derivatives marketing modes. As to the animation performance group under preparation, it will adapt to the latest technologies to create a unique animation show with the application of advanced technology, fantastic animation images and unique ideas. Its debut will surely become the box-hitter and exert a great impact on domestic performance market. The reason that Ori keeps exploring a matured animation industry chain is that it intends to offer and share matured experience to its counterparts and helps small animation enterprises shorten their preparation periods. In the perspective of Ori Animation's president, Feng Qian, the above service is Ori's key business focus. As to him, Ori is always on the way of exploring and cultivating a dynamic animation industry chain, and trying to make the new development modes thriving in small and medium-sized companies. The introduction and practice of animation research, animation tourism and animation e-commerce platform will lay a solid basis for Ori's animation counterparts. Besides it will help sustainable development of animation industry and realize Ori's mission of devoting itself to the animation industry and rewarding the society to its largest extent.