Recently, the winning list of 2013 Excellent Copyright Prize of Suzhou got released and picture books Happy Pet Store from Ori Animation won the second prize, which is the only listed comic book among the candidates. Happy Pet Store is Ori 's first picture series which contains 10 volumes. Its content is adapted from Ori's 2D homonymous TV cartoons. From the end of this April, the books were officially sold in Xinhua bookstores and online platforms nationwide. The publication received enthusiastic acceptation from parents and kids. The books are in a clean, fresh and elaborate style with stories-in-stories structure. The content is mainly about pets' interesting lives in a pet store as to show deep affection between mother and daughter, conveying spirits of mutual caring and encouragement. It is introduced that the project was listed in the 2013 National Animation Brand Construction and Protection Plan and is the sole representative from Jiangsu Province. The homonymous TV cartoon was also listed in the Best Pitch and Catch Prize and audience will see the project o TV from April, 2014. Ori Animation will accelerate the international development for the project and makes it full of global impact.

Recently the State Administration of Culture released the finalist of the National Animation Brand Construction and Protection Plan of 2013. Among the shortlisted 20 animation brands, Happy Pet Store from Ori Animation was listed and was the only one from Jiangsu Province. Meanwhile excellent domestic animation brands as Kuiba, Tutu with big ears, and the Sail were also listed in. Happy Pet Store is the key original animation brands of Ori Animation in 2013. Guiding by the bedtime stories between mum and daughter, Happy Pet Store tells series of fairy tale of the pet store, which connect family love and friendship to demonstrate positive life attitude towards the audience. In its planning, Ori made a try in the form of picture books and meanwhile it carries on TV cartoon production and initiates a promotion mode of comics promoting animation. By now Ori has received fruitful harvest. This April Happy Pet Store initiates to publish ten picture books, which are sold in bookstores nationwide and online stores like Dangdang. In the short three months, the sales volume has exceeded expectation and won wide accept from kids and their parents. The clean art style, interesting stories deeply engross the readers in the fairy contents. At the same time, the TV program for Happy Pet Store will be shown on TV by the end of this year. It has once finalist in the Creative and Investment Prize held by China Animation Association. In the brand planning and strategic construction of Happy Pet Store, Ori not only breaks the tradition and initiates the method of comics promoting animation, but pays attention to the international market and sells the copyright to the Arabic and South-east Asia countries. Meanwhile in the Beijing Book Fair this August in Beijing, Ori achieves agreements with several international publishers and many overseas TV channels show their interest towards the TV version. Besides the brand authorization career is on its way and now Ori has achieved cooperation with many kids' products companies. The initiation of international mode will accelerate the international development of the brand of Happy Pet Store. In the future Ori Animation will build this brand to one that exerts international influence.

The 17th Beijing Screenings was held from September 2nd to September 5th, 2013 in Beijing. Founded in 1996, Beijing Screenings has been the only international film screening campaign which invites foreign customers to get-together and watch Chinese films in China. On September 3rd, the first campaign of Sino- Foreign Animation Film Co-production Forum was initiated by the organizing committee of Beijing Screenings. As a representative of the domestic producer, Ori Animation was invited to attend the forum. The forum this time was hosted by Zhang Xun, chief manager of China Film Co-production Corporation. La Peikang, Deputy Director-general of Film Bureau of the State Administration of Press, Publication, Radio, Film and Television attended the forum and delivered an official speech. Meanwhile on this forum, executives from seven famous film institutes home and abroad gave speeches and advice on the development of animation films and Sino-foreign cooperation. The content of how to conduct Sino-foreign animation cooperation and how to integrate the animation film culture home and abroad is specifically illuminative and significant for Ori's overseas development strategy. The Sino- Foreign Animation Film Co-production Forum was sponsored by the State Administration of Press, Publication, Radio, Film and Television, and executed by the China Film Co-production Corporation. The forum discussed the development of Chinese and foreign animation films and existing problems in cooperation with the attempt to explore the Sino-foreign animation film co-production themes and operation mode in the internationalized trend and promote the all-round communication and cooperation of both Chinese and foreign animation films.

At present, the selection of listed films, one of the core preparation work of the 12th China International Children's Film Festival, was completed successfully. After three rounds of selection, 28 foreign films and 15 domestic films topped others and were listed in the competed and shown menu. Bunny Crisis from Ori Animation, an original 3D cartoon film was among the list and it is the only cartoon film from Jiangsu Province that entered into the final competed round. Bunny Crisis is Ori's second cartoon film, and meanwhile it is the first theatrical movie of the Euri yak series. It is clued by friendship and tells the adventure of Euri yak and his companions. The film applies the technique of 3D animation to release the evil and honesty of the society and to advocate the peace and justice. It has great significance in guiding and educating. This time the entrance of Bunny Crisis to the festival not only proves the appreciation and acceptance from mass audience and professional judgers, but shows their appraisal and encouragement to the production team of Ori. This time in the festival production team of Ori Animation will conducted deep communication and discussion with children's film counterparts home and abroad. It is known that Bunny Crisis has been accepted in the moving broadcasting series of digital program management center from the State Administration of Radio, Television and Film. Besides in August 2012, it has been listed in the first Jiangsu Radio & Film Government Award for cartoon films and won the Excellent Copyright Prize of Suzhou of 2012. Since its foundation Ori Animation has been devoted to building its animation brand of its own and it is pursuit of excellent animation style. The acceptance of the audience and the approval from professionals will pump Ori to move forward. Ori Animation will adhere to its belief and insist its original production for more excellent projects. Founded in 1989, the China International Children's Film Festival was an international festival approved by the State Council and it holds every two years. Kids will vote and choose their favorite children's films. The purpose of China International Children's Film Festival is to assist the communication and cooperation of children's films among China and the foreign countries.

On the afternoon of July 17th, summer vacation practice team of Peking University visited Ori Animation. The 20 visitors learned animation knowledge and communicated with Ori's technicians. With the introduction of Ori's staff, visitors walked into the inner production core to have a comprehensive understanding towards the procedure of animation production and animation practical technology. The fresh knowledge of animation drew their interest. With the communication visitors knew the development of animation industry and the employment of animation enterprises. Besides, visitors had a basic idea of Ori's development and achievement in the past seven years through the illustration of the blackboard. From Ori's first 3D cartoon film the Coins to the publication and distribution of Ori's first children's picture books, to 3D TV cartoon Buffet, Rabbit Lange and Wolf Tuge- Another Trial on Searching for Arcadia. Noticing the steady improvement of Ori's original works, both in quantity and quality, visitors expressed their confidence in domestic animation. This visit provided a close contact chance for students attending summer vacation practice to get in touch with animation enterprises, which offered a platform for them to know the situation of animation companies and Chinese animation industry, and helped to assist to promote Ori's culture as well. Their visit had helped more youths to know Chinese animation industry.