ORI pursues the tenet of "inheriting Chinese culture, combining Chinese and foreign creativity, empowering the cultural and tourism industry, and enlightening the world". At the same time, it explores cutting-edge cultural creativity with outstanding cultural and creative designers from other countries and develops merchandise combined with artistic creation and cultural connotations.

With a mature and standardized IP licensing process and brand operation experience, ORI assists foreign brands in expanding the Chinese market, expanding its influence in the Chinese market and enhancing the value of its products. Through merchandising licensing, promotion licensing, subject licensing and place licensing to form fission-style propagation, ORI promotes multidimensional cross-border collaboration of brands.

ORI is building a comprehensive cultural space that integrates cultural exhibitions, art activities, life and leisure, and the exhibition and selling of cultural and creative products. Themed with “With a blaze of brightness, red flowers booming in the spring breeze”, the space provides a cultural experience and a place to rest for consumers who have a passion for a creative life.