At the beginning of February, the Chinese horse year, led by president of Ori Animation, Qian Feng, a delegation from Ori Animation visited German and four countries in West Asian. With the help and recommendation of cultural bureaus of local embassies, the delegates visited Medias, higher education institutes, cultural enterprises of Berlin in German, Amman in The Hashemite Kingdom of Jordan, Riyadh of Saudi Arabia, Beirut of Republic of Lebanon, Istanbul and Ankara of Turkey and so on. This time the visit has thoroughly pushed the internationalization process starting from last December. During the 15-day visit, Ori Animation visited 34 institutes and enterprises, including Jordan State TV Station, Saudi Arabia State TV Station, Turkish State TV Station, University of Jordan, University of Middle Asia and conducted several discussions at top levels. In the discussion, Ori Animation had deep negotiation on the issues of local authorization, co-production, major-co-building, talent-training and construction of overseas bases. On the one hand by doing so Ori got to know the development situation of local animation industry, on the other hand, Ori clearly expressed its willing for cooperation. Concerned the deep and thorough cooperation with Chinese animation companies, the institutes show deep interest and both reached several cooperative agreements. At present it is at the stage of writing cooperation agreements, and some will revisit Ori at the end of March and sign official agreements then. The fruitful visit proves the right concept of Ori's internationalization development road and lays a solid foundation for international cooperation. The year of 2014 is of vital importance to Ori's development and Ori will adhere to the spirit of cultural cooperation and construction of cultural brands as to extend overseas exploration and accelerate the out-going of Chinese animation and culture to the world.

On February 10th, the Propaganda Ministers Conference was held. On the conference, groups, projects and individuals from pioneering propaganda cultural and artistic fields were praised and picture books, Happy Pet Store from Ori Animation were among the list. On the conference the main blueprint of the propaganda work of spirits and culture in 2014 was confirmed, that was, to adhere to progress in steadiness, to adhere to reform and innovation, to enhance spiritual theoretical construction and to improve the power of media as to develop and practice socialist core value and to accelerate the reform and development of cultural reform. Meanwhile it was asked to continue to build the work brand of "Home in Suzhou" as to improve the scientific level of promoting spirits and culture thus for the acceleration of the construction of Three Cities & Three Districts for the intensifying of spiritual power to draw the Suzhou chapter of China Dream. In the conference the awards of Excellent Cultural Rewards of Jiangsu Province and Cultural and Artistic Award of Suzhou was honored and picture book Happy Pet Store from Ori Animation was awarded. It is known that the selection of excellent cultural projects of Jiangsu Province was implemented and organized by Propaganda Ministry of Jiangsu Municipal Government, which was aimed to praise those excellent cultural projects that received important honors in national awards and exert huge impact home and abroad. Happy Pet Store was the only picture book that received the honor. Happy Pet Store, books designed for parents and kids, were Ori's first serial picture books. It has once been listed in the Construction and Protection Plan of National Animation Brands of 2013 and received Excellent Copyright Award of Suzhou in 2013.

Recently, the winning list of 2013 Excellent Copyright Prize of Suzhou got released and picture books Happy Pet Store from Ori Animation won the second prize, which is the only listed comic book among the candidates. Happy Pet Store is Ori 's first picture series which contains 10 volumes. Its content is adapted from Ori's 2D homonymous TV cartoons. From the end of this April, the books were officially sold in Xinhua bookstores and online platforms nationwide. The publication received enthusiastic acceptation from parents and kids. The books are in a clean, fresh and elaborate style with stories-in-stories structure. The content is mainly about pets' interesting lives in a pet store as to show deep affection between mother and daughter, conveying spirits of mutual caring and encouragement. It is introduced that the project was listed in the 2013 National Animation Brand Construction and Protection Plan and is the sole representative from Jiangsu Province. The homonymous TV cartoon was also listed in the Best Pitch and Catch Prize and audience will see the project o TV from April, 2014. Ori Animation will accelerate the international development for the project and makes it full of global impact.

Recently the State Administration of Culture released the finalist of the National Animation Brand Construction and Protection Plan of 2013. Among the shortlisted 20 animation brands, Happy Pet Store from Ori Animation was listed and was the only one from Jiangsu Province. Meanwhile excellent domestic animation brands as Kuiba, Tutu with big ears, and the Sail were also listed in. Happy Pet Store is the key original animation brands of Ori Animation in 2013. Guiding by the bedtime stories between mum and daughter, Happy Pet Store tells series of fairy tale of the pet store, which connect family love and friendship to demonstrate positive life attitude towards the audience. In its planning, Ori made a try in the form of picture books and meanwhile it carries on TV cartoon production and initiates a promotion mode of comics promoting animation. By now Ori has received fruitful harvest. This April Happy Pet Store initiates to publish ten picture books, which are sold in bookstores nationwide and online stores like Dangdang. In the short three months, the sales volume has exceeded expectation and won wide accept from kids and their parents. The clean art style, interesting stories deeply engross the readers in the fairy contents. At the same time, the TV program for Happy Pet Store will be shown on TV by the end of this year. It has once finalist in the Creative and Investment Prize held by China Animation Association. In the brand planning and strategic construction of Happy Pet Store, Ori not only breaks the tradition and initiates the method of comics promoting animation, but pays attention to the international market and sells the copyright to the Arabic and South-east Asia countries. Meanwhile in the Beijing Book Fair this August in Beijing, Ori achieves agreements with several international publishers and many overseas TV channels show their interest towards the TV version. Besides the brand authorization career is on its way and now Ori has achieved cooperation with many kids' products companies. The initiation of international mode will accelerate the international development of the brand of Happy Pet Store. In the future Ori Animation will build this brand to one that exerts international influence.