On the morning of June 26, 2024, participants of the "African English-Speaking Countries Digital Cultural Industry Workshop," hosted by Ministry of Commerce of People’s Republic of China and guided by the Ministry of Culture and Tourism of People’s Republic of China, visited ORI for a study tour. Organized by the Central Academy of Culture and Tourism Administration, the workshop aimed to explore the development and cooperation opportunities in the digital cultural industry. During the visit, the participants delved into ORI's innovative achievements and success stories in the digital cultural sector. Representatives from ORI's International Business Division introduced the company's business areas, including animation production, the application of digital technologies, international copyright collaborations, and the development of cultural and creative products. The presentation sparked great interest among the workshop attendees. The two sides engaged in deep discussions on the future development of the digital cultural industry and the synergy between cultural and tourism industries. Participants expressed that ORI's experiences and practices offer valuable insights for the growth of the digital cultural sector in African English-speaking countries. They expressed a strong desire to strengthen cooperation with ORI to jointly drive the prosperity and development of the digital cultural industry, injecting new vitality into cultural exchanges and economic cooperation across Africa and the globe. The workshop gathered senior officials and experts from countries and organizations such as South Africa, Ethiopia, and the African Union, highlighting the deepening cultural collaboration between China and Africa. It also underscored the growing interest and expectations of African English-speaking nations for advancing their digital cultural industries. As part of its global outreach, ORI places great importance on the African market. This exchange with professionals from Africa's digital cultural industry sets a strong foundation for ORI’s continued expansion in the region. Moving forward, ORI will remain committed to cultivating international markets, collaborating with partners worldwide, and ushering in a new chapter of cultural exchange and cooperation.

From June 5 to 8, 2024, the 27th St. Petersburg International Economic Forum (SPIEF) was held in St. Petersburg, Russia. The Chairman of ORI Group, Mr. Feng QIAN was invited to attend and delivered a speech at the Creative Industries Forum, delving into the prospects of international collaboration in the cultural and creative industries. As the only representative from a Chinese cultural enterprise, Mr. Feng QIAN delivered a keynote titled "Crossing Boundaries," sharing ORI Group’s decade-long experience in international collaborations and highlighting the potential of China’s cultural and creative industries on the global stage. In his speech, Mr. Qian addressed the tension between globalization and market independence within the industry: “While the cultural industry is developing rapidly, markets in various countries and regions remain relatively independent, creating significant challenges in international collaboration.” To resolve this issue, he urged businesses worldwide to strengthen partnerships, overcome these obstacles, and achieve successful global cooperation. Speaking on the role of international collaboration in enhancing national and regional soft power, Mr. Qian emphasized: “The development of cultural industries must prioritize international cooperation. This not only helps project the international image of nations and regions but also boosts their soft power and global influence, while significantly promoting the growth of other industries.” During the forum, Mr. Qian also gave interviews to major media outlets, including Russia Today and Sputnik News Agency, offering insights on the future of Sino-Russian cultural exchange and cooperation in film and animation. His views drew wide attention and praise from attendees, signaling a promising future for international collaboration in cultural and creative industries. The St. Petersburg International Economic Forum, first held in 1997, is one of Russia's most prominent international economic events. The 2024 forum, themed “Foundations of a Multipolar World: Formation of New Growth Centers,” welcomed representatives from over 100 countries and regions to discuss global economic issues and foster cooperation and development. As a leader in China’s cultural export sector, ORI Group’s active participation at SPIEF showcased the unique charm of Chinese culture while offering fresh perspectives for global cultural collaboration. This event further deepened participants' understanding of the future trends in international cultural cooperation. Guided by its philosophy of “Culture Leads, Exchange and Mutual Enhancement” ORI Group will continue to promote the integration of Chinese culture with global cultures, paving the way for deeper international partnerships and providing a broader platform for global cultural collaboration.

At 11 a.m. KSA time on May 2, 2024, ORI Group and SEK International School Riyadh officially signed a cooperation agreement. The two parties announced the establishment of a Sino-Saudi Youth Cultural Exchange Base and plan to organize 100 high school students from each country annually over the next three years for cultural and artistic exchange activities. This agreement marks the official launch of ORI Group’s first international youth cultural exchange program. During the signing ceremony, the Chairman of ORI Group, Mr. Feng QIAN and the President of SEK International School Riyadh, Mr. Iván Martínez expressed their shared vision. They emphasized that this partnership will provide youth from both nations with a broader platform for interaction and learning. Through language learning, cultural experiences, and artistic exchanges, students will gain deeper insights into each other's cultural traditions and customs, creating unforgettable experiences and personal growth opportunities. Since 2013, ORI Group has been practising ‘culture outreach’ and is committed to promoting Chinese culture to the world, while actively introducing international advanced education concepts and cultural resources.SEK International School Riyadh is part of SEK International Education Group, headquartered in Madrid, Spain. With over a dozen international schools and a university globally, SEK aims to nurture young talents with international perspectives and cross-cultural communication skills. This collaboration will not only enhance ORI Group’s influence in international cultural exchange but also provide Saudi students with more opportunities to explore Chinese culture and open a window for Chinese students to learn about Saudi Arabia. Sino-Saudi cultural exchange boasts a long and rich history. ORI’s first co-production was created in Riyadh in 2014, and now, a decade later, its first youth bilateral cultural exchange program also begins in Riyadh. Looking forward, ORI Group will continue to explore more diverse and high-quality cultural exchange opportunities. It aims to deepen educational and cultural cooperation between China and Saudi Arabia, achieving new milestones in fostering mutual understanding and advancing the prosperity and development of both cultures.

From October 31 to November 5, the 44th American Film Market (AFM) was held in Santa Monica, Los Angeles. The event attracted participants from over 70 countries, including producers, project developers, screenwriters, directors, distributors, actors, financiers, media professionals, and service providers from the global film industry. After a three-year hiatus, the ORI delegation made a triumphant return to AFM, reconnecting with old friends, meeting new partners, exploring fresh projects, and seeking new collaboration opportunities. ORI presented animated films such as Return, Hockey King, and One Day at the event. Throughout the market, ORI's booth was bustling with activity, engaging in discussions with over 70 companies worldwide about international distribution and co-productions. The company signed dozens of copyright licensing agreements and reached additional potential collaboration agreements. In recent years, ORI has leveraged multiple international projects to integrate global marketing resources and networks, strategically enhancing its global presence. This approach supports and promotes Sino-foreign film collaborations while creating outstanding international films. ORI's frequent appearances at international exhibitions have helped global audiences better understand China's animation film industry, public film services, and international cooperation initiatives. These efforts not only boost ORI's branding and influence but also establish a strong reputation within the industry. The status of Chinese animated feature films in the global film landscape continues to rise, with increasing international reach, influence, and competitiveness. As a cultural enterprise dedicated to Sino-foreign film collaboration, ORI is committed to bridging cultural exchange and cooperation between China and the world. Looking ahead, ORI will continue to work steadily, strengthening its international communication capabilities and fostering mutual understanding between civilizations.

Recently, the Ministry of Commerce's Department of Trade in Services announced the "List of Key National Cultural Export Enterprises and Projects for 2023-2024," acknowledging 367 enterprises and 115 projects. ORI Animation was once again listed as the Key National Cultural Export Enterprise, making it the only animation company in Suzhou to receive this honor. Since its first selection in 2015, ORI Animation has been recognized for five consecutive terms. Since 2013, ORI has implemented its "Cultural Export" strategy, establishing partnerships with over 600 media and animation groups across 70 countries. ORI has engaged in a range of international collaborations, including copyright trade, co-productions, talent exchange, and service outsourcing. Over the past decade, ORI has brought Chinese animation to audiences in more than 100 countries and established regional offices in London, Moscow, Riyadh, Los Angeles, and Armenia, solidifying its partnerships with global media, animation, and film organizations. ORI's creative mission is "to tell Chinese stories that the world can understand and global stories that resonate with China." With this philosophy, ORI has advanced numerous international co-productions. Starting with its first animated co-production, Hakim and Kong Xiaoxi, co-produced with Saudi Arabia in 2014, ORI has partnered with dozens of overseas companies on co-productions. Currently, the company is actively working on several co-productions, including the multinational animated TV series Together and the China-Russia animated feature film One Day. Since 2018, ORI has been building an international producer collaboration network that includes professionals from the UK, US, Canada, South Korea, and Thailand. This network features talents who contributed to Disney’s latest The Lion King. At the recently concluded MIPCOM in Cannes, ORI presented its co-produced animates TV series Duo Duo, Panda Ming, and animated feature film Hockey King. ORI also plans to present several outstanding Chinese films at the upcoming American Film Market (AFM) in Los Angeles this November, targeting collaborations with world-renowned film companies and media groups. At the "Sino-Arab Animation Industry Forum" held from August 30 to September 1, ORI served as the executive organizer, aiming to promote pragmatic cooperation in the animation industry between China and Arab States. This event created a new platform for animation exchange and collaboration between the two regions. Previously, ORI initiated the "China Suzhou International Animation Cooperation Summit" in 2015, holding five successful editions. The summit has fostered cultural trade and pioneered new models for bringing Chinese animation to the global market. ORI’s consecutive recognition as a Key National Cultural Export Enterprise affirms its past achievements and reflects expectations for its future development. The company remains committed to exploring an integrated international development path, expanding cultural exchange and trade, and attracting high-quality global partners to collaborate on cultural products. ORI strives to achieve shared cultural prosperity and growth while adhering to the essence of traditional Chinese culture, sharing Chinese stories, and spreading Chinese culture worldwide. Through continuous innovation, ORI will further contribute to elevating China's cultural industry onto the global stage.