On the morning of September 6, 2024, Riyadh time, Chairman of ORI Group Feng QIAN and his delegation visited the Chinese Embassy in Saudi Arabia, where they reported on Sino-Saudi cultural exchanges and cooperation to Chinese Ambassador to Saudi Arabia, Hua CHANG. The Chairman Mr. QIAN provided an overview of ORI’s development in Saudi Arabia since 2012, highlighting the recently signed gaming platform project and future development plans. He also updated Ambassador CHANG on the company’s latest progress in content creation and international collaboration. Chairman Qian emphasized ORI’s commitment to deepening cultural exchanges and cooperation with Saudi Arabia and the broader Arab region, striving to promote cultural diversity. Ambassador Hua CHANG commended ORI for its remarkable achievements in international cultural exchange over the past decade. He noted Saudi Arabia's significant cultural market potential, especially in the gaming industry, and encouraged ORI to seize the current opportunities to build a gaming ecosystem in Saudi Arabia that integrates Chinese culture. This effort, he suggested, would foster multi-dimensional cultural exchanges between China and Saudi Arabia and contribute to a mutually beneficial future. ORI Group remains steadfast in its vision of being a "cultural exchange ambassador between China and the world, building bridges for cultural collaboration." As an active participant, driving force, and exemplary leader in cultural exchanges within the "Belt and Road" framework, ORI is committed to the principle of win-win cooperation. It aims to strengthen ties with Saudi Arabia and other Belt and Road countries, pursue sustainable development, and create a new chapter in cultural collaboration.

At 3 p.m. Riyadh time on September 5, 2024, the Chairman of ORI Group Feng QIAN signed an agreement with H.E. Deputy Minister of Investment Saleh Khabti, and H.E. Deputy Minister of Communications and Information Technology Mohammed Alrobayan, at the Ministry of Investment. During the signing ceremony, ORI Group announced a new wave of cultural industry investments in Saudi Arabia. The group's gaming company is set to complete its registration and begin operations within 2024. The company's core focus will be building a gaming operations platform and establishing a gaming ecosystem to provide comprehensive services for Chinese gaming products in the Middle East. This initiative aims to foster the integration of culture and technology. H.E. Deputy Minister Saleh Khabti praised the partnership, stating: "Over the past five years, the Ministry of Investment, in collaboration with the Ministry of Communications and Information Technology, has worked tirelessly to establish a framework for technology and emerging industry investments. As a distinguished Chinese cultural enterprise, ORI Group holds a vital role in Sino-Saudi cultural cooperation. We eagerly anticipate ORI’s success in entering the Saudi market and achieving remarkable results. As a pioneer and leader in Saudi investments, we hope ORI will inspire more Chinese companies to join Saudi Arabia's digital and cultural markets. The Ministry of Investment will fully support ORI in creating a shared future of success." Deputy Minister Mohammed Alrobayan welcomed ORI’s investment in high-tech enterprises, expressing optimism about the transformative impact ORI could bring: "By the end of 2024, the Ministry of Communications and Information Technology expects to incubate and support over 20 gaming companies. We eagerly look forward to ORI's contributions to advancing high-tech enterprise development and cultivating top-tier talent in the sector." Mr. QIAN shared ORI’s journey in Saudi Arabia: "ORI first entered the Saudi market in 2012 with the co-production of the animated TV series Hakim and Kong Xiaoxi in partnership with the Saudi Broadcasting Authority. Just two weeks ago, our animated film Return became the first Chinese animated film to premiere in Saudi Arabia, receiving widespread acclaim. With this new gaming investment, we aim to bring China’s successful gaming experience to Saudi Arabia while pioneering an operational model tailored to the local market. We firmly believe that with the strong support of the Ministry of Investment and the Ministry of Communications and Information Technology, ORI will achieve significant milestones in Sino-Saudi cultural and technological exchanges, injecting new energy into bilateral collaboration." ORI's gaming company in Saudi Arabia plans an initial investment of $100 million USD, starting with a team of approximately 100 employees and expanding to 300 employees within three years. The company projects annual revenue of $1 billion USD within five years. Additionally, ORI plans to invest in a gaming technology company in Saudi Arabia next year. Over the next five years, ORI’s total investment in Saudi Arabia is expected to exceed $300 million USD, driving continuous business growth and market expansion.

On the morning of June 26, 2024, participants of the "African English-Speaking Countries Digital Cultural Industry Workshop," hosted by Ministry of Commerce of People’s Republic of China and guided by the Ministry of Culture and Tourism of People’s Republic of China, visited ORI for a study tour. Organized by the Central Academy of Culture and Tourism Administration, the workshop aimed to explore the development and cooperation opportunities in the digital cultural industry. During the visit, the participants delved into ORI's innovative achievements and success stories in the digital cultural sector. Representatives from ORI's International Business Division introduced the company's business areas, including animation production, the application of digital technologies, international copyright collaborations, and the development of cultural and creative products. The presentation sparked great interest among the workshop attendees. The two sides engaged in deep discussions on the future development of the digital cultural industry and the synergy between cultural and tourism industries. Participants expressed that ORI's experiences and practices offer valuable insights for the growth of the digital cultural sector in African English-speaking countries. They expressed a strong desire to strengthen cooperation with ORI to jointly drive the prosperity and development of the digital cultural industry, injecting new vitality into cultural exchanges and economic cooperation across Africa and the globe. The workshop gathered senior officials and experts from countries and organizations such as South Africa, Ethiopia, and the African Union, highlighting the deepening cultural collaboration between China and Africa. It also underscored the growing interest and expectations of African English-speaking nations for advancing their digital cultural industries. As part of its global outreach, ORI places great importance on the African market. This exchange with professionals from Africa's digital cultural industry sets a strong foundation for ORI’s continued expansion in the region. Moving forward, ORI will remain committed to cultivating international markets, collaborating with partners worldwide, and ushering in a new chapter of cultural exchange and cooperation.

From June 5 to 8, 2024, the 27th St. Petersburg International Economic Forum (SPIEF) was held in St. Petersburg, Russia. The Chairman of ORI Group, Mr. Feng QIAN was invited to attend and delivered a speech at the Creative Industries Forum, delving into the prospects of international collaboration in the cultural and creative industries. As the only representative from a Chinese cultural enterprise, Mr. Feng QIAN delivered a keynote titled "Crossing Boundaries," sharing ORI Group’s decade-long experience in international collaborations and highlighting the potential of China’s cultural and creative industries on the global stage. In his speech, Mr. Qian addressed the tension between globalization and market independence within the industry: “While the cultural industry is developing rapidly, markets in various countries and regions remain relatively independent, creating significant challenges in international collaboration.” To resolve this issue, he urged businesses worldwide to strengthen partnerships, overcome these obstacles, and achieve successful global cooperation. Speaking on the role of international collaboration in enhancing national and regional soft power, Mr. Qian emphasized: “The development of cultural industries must prioritize international cooperation. This not only helps project the international image of nations and regions but also boosts their soft power and global influence, while significantly promoting the growth of other industries.” During the forum, Mr. Qian also gave interviews to major media outlets, including Russia Today and Sputnik News Agency, offering insights on the future of Sino-Russian cultural exchange and cooperation in film and animation. His views drew wide attention and praise from attendees, signaling a promising future for international collaboration in cultural and creative industries. The St. Petersburg International Economic Forum, first held in 1997, is one of Russia's most prominent international economic events. The 2024 forum, themed “Foundations of a Multipolar World: Formation of New Growth Centers,” welcomed representatives from over 100 countries and regions to discuss global economic issues and foster cooperation and development. As a leader in China’s cultural export sector, ORI Group’s active participation at SPIEF showcased the unique charm of Chinese culture while offering fresh perspectives for global cultural collaboration. This event further deepened participants' understanding of the future trends in international cultural cooperation. Guided by its philosophy of “Culture Leads, Exchange and Mutual Enhancement” ORI Group will continue to promote the integration of Chinese culture with global cultures, paving the way for deeper international partnerships and providing a broader platform for global cultural collaboration.

At 11 a.m. KSA time on May 2, 2024, ORI Group and SEK International School Riyadh officially signed a cooperation agreement. The two parties announced the establishment of a Sino-Saudi Youth Cultural Exchange Base and plan to organize 100 high school students from each country annually over the next three years for cultural and artistic exchange activities. This agreement marks the official launch of ORI Group’s first international youth cultural exchange program. During the signing ceremony, the Chairman of ORI Group, Mr. Feng QIAN and the President of SEK International School Riyadh, Mr. Iván Martínez expressed their shared vision. They emphasized that this partnership will provide youth from both nations with a broader platform for interaction and learning. Through language learning, cultural experiences, and artistic exchanges, students will gain deeper insights into each other's cultural traditions and customs, creating unforgettable experiences and personal growth opportunities. Since 2013, ORI Group has been practising ‘culture outreach’ and is committed to promoting Chinese culture to the world, while actively introducing international advanced education concepts and cultural resources.SEK International School Riyadh is part of SEK International Education Group, headquartered in Madrid, Spain. With over a dozen international schools and a university globally, SEK aims to nurture young talents with international perspectives and cross-cultural communication skills. This collaboration will not only enhance ORI Group’s influence in international cultural exchange but also provide Saudi students with more opportunities to explore Chinese culture and open a window for Chinese students to learn about Saudi Arabia. Sino-Saudi cultural exchange boasts a long and rich history. ORI’s first co-production was created in Riyadh in 2014, and now, a decade later, its first youth bilateral cultural exchange program also begins in Riyadh. Looking forward, ORI Group will continue to explore more diverse and high-quality cultural exchange opportunities. It aims to deepen educational and cultural cooperation between China and Saudi Arabia, achieving new milestones in fostering mutual understanding and advancing the prosperity and development of both cultures.