On February 10th, the Propaganda Ministers Conference was held. On the conference, groups, projects and individuals from pioneering propaganda cultural and artistic fields were praised and picture books, Happy Pet Store from Ori Animation were among the list. On the conference the main blueprint of the propaganda work of spirits and culture in 2014 was confirmed, that was, to adhere to progress in steadiness, to adhere to reform and innovation, to enhance spiritual theoretical construction and to improve the power of media as to develop and practice socialist core value and to accelerate the reform and development of cultural reform. Meanwhile it was asked to continue to build the work brand of "Home in Suzhou" as to improve the scientific level of promoting spirits and culture thus for the acceleration of the construction of Three Cities & Three Districts for the intensifying of spiritual power to draw the Suzhou chapter of China Dream. In the conference the awards of Excellent Cultural Rewards of Jiangsu Province and Cultural and Artistic Award of Suzhou was honored and picture book Happy Pet Store from Ori Animation was awarded. It is known that the selection of excellent cultural projects of Jiangsu Province was implemented and organized by Propaganda Ministry of Jiangsu Municipal Government, which was aimed to praise those excellent cultural projects that received important honors in national awards and exert huge impact home and abroad. Happy Pet Store was the only picture book that received the honor. Happy Pet Store, books designed for parents and kids, were Ori's first serial picture books. It has once been listed in the Construction and Protection Plan of National Animation Brands of 2013 and received Excellent Copyright Award of Suzhou in 2013.

Recently, the winning list of 2013 Excellent Copyright Prize of Suzhou got released and picture books Happy Pet Store from Ori Animation won the second prize, which is the only listed comic book among the candidates. Happy Pet Store is Ori 's first picture series which contains 10 volumes. Its content is adapted from Ori's 2D homonymous TV cartoons. From the end of this April, the books were officially sold in Xinhua bookstores and online platforms nationwide. The publication received enthusiastic acceptation from parents and kids. The books are in a clean, fresh and elaborate style with stories-in-stories structure. The content is mainly about pets' interesting lives in a pet store as to show deep affection between mother and daughter, conveying spirits of mutual caring and encouragement. It is introduced that the project was listed in the 2013 National Animation Brand Construction and Protection Plan and is the sole representative from Jiangsu Province. The homonymous TV cartoon was also listed in the Best Pitch and Catch Prize and audience will see the project o TV from April, 2014. Ori Animation will accelerate the international development for the project and makes it full of global impact.

Recently the State Administration of Culture released the finalist of the National Animation Brand Construction and Protection Plan of 2013. Among the shortlisted 20 animation brands, Happy Pet Store from Ori Animation was listed and was the only one from Jiangsu Province. Meanwhile excellent domestic animation brands as Kuiba, Tutu with big ears, and the Sail were also listed in. Happy Pet Store is the key original animation brands of Ori Animation in 2013. Guiding by the bedtime stories between mum and daughter, Happy Pet Store tells series of fairy tale of the pet store, which connect family love and friendship to demonstrate positive life attitude towards the audience. In its planning, Ori made a try in the form of picture books and meanwhile it carries on TV cartoon production and initiates a promotion mode of comics promoting animation. By now Ori has received fruitful harvest. This April Happy Pet Store initiates to publish ten picture books, which are sold in bookstores nationwide and online stores like Dangdang. In the short three months, the sales volume has exceeded expectation and won wide accept from kids and their parents. The clean art style, interesting stories deeply engross the readers in the fairy contents. At the same time, the TV program for Happy Pet Store will be shown on TV by the end of this year. It has once finalist in the Creative and Investment Prize held by China Animation Association. In the brand planning and strategic construction of Happy Pet Store, Ori not only breaks the tradition and initiates the method of comics promoting animation, but pays attention to the international market and sells the copyright to the Arabic and South-east Asia countries. Meanwhile in the Beijing Book Fair this August in Beijing, Ori achieves agreements with several international publishers and many overseas TV channels show their interest towards the TV version. Besides the brand authorization career is on its way and now Ori has achieved cooperation with many kids' products companies. The initiation of international mode will accelerate the international development of the brand of Happy Pet Store. In the future Ori Animation will build this brand to one that exerts international influence.

The 17th Beijing Screenings was held from September 2nd to September 5th, 2013 in Beijing. Founded in 1996, Beijing Screenings has been the only international film screening campaign which invites foreign customers to get-together and watch Chinese films in China. On September 3rd, the first campaign of Sino- Foreign Animation Film Co-production Forum was initiated by the organizing committee of Beijing Screenings. As a representative of the domestic producer, Ori Animation was invited to attend the forum. The forum this time was hosted by Zhang Xun, chief manager of China Film Co-production Corporation. La Peikang, Deputy Director-general of Film Bureau of the State Administration of Press, Publication, Radio, Film and Television attended the forum and delivered an official speech. Meanwhile on this forum, executives from seven famous film institutes home and abroad gave speeches and advice on the development of animation films and Sino-foreign cooperation. The content of how to conduct Sino-foreign animation cooperation and how to integrate the animation film culture home and abroad is specifically illuminative and significant for Ori's overseas development strategy. The Sino- Foreign Animation Film Co-production Forum was sponsored by the State Administration of Press, Publication, Radio, Film and Television, and executed by the China Film Co-production Corporation. The forum discussed the development of Chinese and foreign animation films and existing problems in cooperation with the attempt to explore the Sino-foreign animation film co-production themes and operation mode in the internationalized trend and promote the all-round communication and cooperation of both Chinese and foreign animation films.