Recently the State Administration of Culture released the finalist of the National Animation Brand Construction and Protection Plan of 2013. Among the shortlisted 20 animation brands, Happy Pet Store from Ori Animation was listed and was the only one from Jiangsu Province. Meanwhile excellent domestic animation brands as Kuiba, Tutu with big ears, and the Sail were also listed in.

Happy Pet Store is the key original animation brands of Ori Animation in 2013. Guiding by the bedtime stories between mum and daughter, Happy Pet Store tells series of fairy tale of the pet store, which connect family love and friendship to demonstrate positive life attitude towards the audience. In its planning, Ori made a try in the form of picture books and meanwhile it carries on TV cartoon production and initiates a promotion mode of comics promoting animation. By now Ori has received fruitful harvest.

This April Happy Pet Store initiates to publish ten picture books, which are sold in bookstores nationwide and online stores like Dangdang. In the short three months, the sales volume has exceeded expectation and won wide accept from kids and their parents. The clean art style, interesting stories deeply engross the readers in the fairy contents. At the same time, the TV program for Happy Pet Store will be shown on TV by the end of this year. It has once finalist in the Creative and Investment Prize held by China Animation Association.

In the brand planning and strategic construction of Happy Pet Store, Ori not only breaks the tradition and initiates the method of comics promoting animation, but pays attention to the international market and sells the copyright to the Arabic and South-east Asia countries. Meanwhile in the Beijing Book Fair this August in Beijing, Ori achieves agreements with several international publishers and many overseas TV channels show their interest towards the TV version. Besides the brand authorization career is on its way and now Ori has achieved cooperation with many kids' products companies.

The initiation of international mode will accelerate the international development of the brand of Happy Pet Store. In the future Ori Animation will build this brand to one that exerts international influence.