Ori Animation Won the Title of Leading Service Enterprise
2011-03-24 09:30

In the afternoon of March 24th, the conference of leapfrog development in service industry of Suzhou was hosted by Suzhou's Municipal Party Committee and government. The conference was hosted by the vice secretary of Suzhou's Municipal Party Committee and mayor Li Yan. The secretary of Municipal Party Committee of Jiangsu Province and the secretary of Suzhou's Municipal Party Committee Hongkun Jiang, together with the main leader of Suzhou's government Fulong Cao and Minglong Ma attended the conference. The leaders reached an agreement in which in the future Suzhou will adhere to the principle of innovation so as to accelerate the new leapfrog development of service industry.

As the only national animation enterprise, Ori Animation has made important contributions in the areas of animation research, animation tourism, animation e-commerce platform and so on. Therefore, it was awarded the title of Leading Service Enterprise of Suzhou at the conference. Besides, Ori is the first local animation enterprise that receives this honor. After the conference, President of Ori Animation, Feng Qian expressed his happiness. He said that this great honor would encourage him to optimize and manage a better service company and improve its image and brand impact.

As a leading private animation company, Ori Animation always makes development and exploration of animation industrialization as its main business focus, and it pays close attention to the enrichment of animation industry chain as well. In the year of 2010, Ori began its development of industrialization. At that time the president of Ori, Feng Qian had introduced projects such as animation tourism, animation performance and animation e-commerce platform bravely which was still a vacuum for many other domestic firms. With the hard efforts of Ori's staff, Oudirui Animation Pavilion was set up at the end of May in 2010 which fulfilled a harvest in the animation tourism market. It is the first place that integrates scientific knowledge, animation works, animation images, production experience with derivative products, with which a new development focus is created.

By the end of November 2010, the digital entertainment centre was founded. The centre was set up to form China's first animation e-commerce platform whose business scope covers a range of areas such as animation copyrights sales, sales of animation derivatives, games, video-on-demand, animation resources download and so on. As the first domestic third-party platform, it will not only display, sell animation derivatives of domestic animation companies, but promote their animation works, relevant games and commodities so as to offer a breakthrough to the traditional derivatives marketing modes.

As to the animation performance group under preparation, it will adapt to the latest technologies to create a unique animation show with the application of advanced technology, fantastic animation images and unique ideas. Its debut will surely become the box-hitter and exert a great impact on domestic performance market.

The reason that Ori keeps exploring a matured animation industry chain is that it intends to offer and share matured experience to its counterparts and helps small animation enterprises shorten their preparation periods. In the perspective of Ori Animation's president, Feng Qian, the above service is Ori's key business focus. As to him, Ori is always on the way of exploring and cultivating a dynamic animation industry chain, and trying to make the new development modes thriving in small and medium-sized companies. The introduction and practice of animation research, animation tourism and animation e-commerce platform will lay a solid basis for Ori's animation counterparts. Besides it will help sustainable development of animation industry and realize Ori's mission of devoting itself to the animation industry and rewarding the society to its largest extent.