The second "Saudi International Handicrafts Week" (BANAN) was held from November 23 to November 30, 2024, at the Front Exhibition Center in Riyadh, Saudi Arabia.ORI Group was responsible for organizing the China Pavilion, introducing Chinese intangible cultural heritage (ICH) skills to this international stage for the first time. The event brought together over 500 artisans from Saudi Arabia and 25 other countries, showcasing the vibrant intersection of cultural heritage and innovation.